The American Customer Satisfaction Index (ACSI) Technology: A Methodological Primer
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Commentary - The Stock Market's Pricing of Customer Satisfaction
A number of recent marketing studies examine the stock market's response to the release of American Customer Satisfaction Index (ACSI) scores. The broad purpose of these studies is to investigate the stock market's valuation of customer satisfaction. However, a key focus is on whether customer satisfaction information predicts long-run returns. We provide evidence on the market's pricing of ACS...
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تاریخ انتشار 2007